Clients in BC | AB | SK
200 monthly order @ $235 per lead
Closing monthly average ~ 11.45% @ $7,650 F/B
Gross Profit $175,185 - $47,000 Lead Cost
Dealership Net of $128,185/month

Clients in ON
200 monthly order @ $175 per lead
Closing monthly average ~ 10.75% @ $5,700 F/B
Gross Profit $122,550 - $35,000 Lead Cost
Dealership Net of $87,550/month

Powered by a network that serves car buyers across the country

Verified Car Buyer Leads via SMS unique code

We own/access multiple auto financing sites and portals that receive real-time inquiries from car shoppers

Next-level innovation...no more 3rd party bundled consent; Your brand. Your audience. Your buyer.

Accelerating sales with active car buyer interaction with your brand

We disrupt the gap between web engagement and your audience, promoting your brand translating into actionable results

All leads are exclusive to your dealership and we do not resell leads, regurgitate leads or repackage leads.

An excellent lead return/replacement policy. We are accountable.

No set-up fees. No contracts to sign. You have full control over your advertising costs. Furthermore, we stand firmly behind the quality of our leads that we do not require any commitments from our customers. Go invoice by invoice.

Leads are generated from organic traffic through natural search plus ad placements from Google, Facebook, Car Gurus, YouTube, Kijiji, TikTok, Instagram, MSN, Bing, Yahoo! and financing partnerships.

You pick the province, city, radius and volume of leads required. Pricing will be reflective of all of the aforementioned, as media costs range by radius chosen, province chosen and change monthly.

To the point, we help dealerships move more metal.

Your dealership logo. Your dealership name. Your brand enhanced to the active car buyer.

• Verified Car Buyer Leads via SMS unique code

• Your brand displayed on every single page of data collection -- 15 pages

This program means that not only are the leads exclusive to your dealership but the buying process has familiarized the active car buyer with your brand. Further, this program singularly provides a lead to the dealership of a car shopper actively taking a minimum of 15 steps before they submit their information. As a direct result, the dealership takes delivery of a highly motivated buyer, a prime candidate to close the deal with. This is furnished with complete transparency in a non-invasive manner, while the buyer is building a relationship with your dealership.

Additionally, all advertising units pertaining to auto financing are highlighted by the content description and/or images of vehicles within your inventory. We visit your website and choose popular makes and models your dealership has for sale.

View our demo of this process

To initiate a car buyer lead generation program;

• The purchase order is a minimum of 125 leads per month and the geographic area selected for buyers must be sizeable in scope.

• This program is right for a dealership that can take highly populated cities/areas with a large radius such as “Toronto … Edmonton … Vancouver… Calgary…” plus/minus a 100KM - 200KM radius, regional area leads such as “Lower Mainland BC, Northern Ontario, Northern Alberta …” or provincial wide leads

• This program will not be right for a dealership that is looking for only smaller cities such as “Kamloops” or “Yellowknife” or “Grande Prairie” for example. The size and scope of the region chosen must simply be large enough to yield results.

You pick the province, city, radius and volume of leads required.

Auto finance leads maximize a dealerships marketing stack, conversion ratios and ROI.

Our agency architects campaigns + media buys for active car buyers that will provide dealerships + dealership groups, sales leads that depict their target audience on a national, provincial or city radius level. To note that while doing so, we maintain a paramount of integrity and social acumen while being attentive to the needs of our active car buyer audience as we place value and loyalty at the core of our relationships.

We are one of Canada's leading providers of leads, having generated 800,000+ leads for 10+ years direct to dealerships, wholesalers and agencies.

While engaging our audience with content, we maintain a paramount of integrity and social acumen toward the active car buyer and the audience culture as we place value and loyalty at the core of our relationships and respect the value proposition of auto financing.

To do that, we deploy unique and creative strategies designed to get the attention of high-quality vehicle buyers.

Simply put, we are experts in this vertical and deliver results that match your ambitions and do so with transparency.

We are accountable and guarantee our leads.

Our acceptance of lead returns is very equitable and in accordance with what all of our dealer principals have come to expect of us over 10+ years. It is a symbiotic relationship and nothing less. We maintain integrity and business etiquette in the provision of leads, and our terms for lead returns are identified below.

Please be aware of our terms of service and policy for providing lead replacement to clients. Note that with this custom branded program, city and radius procurement with mobile devices could often lead to a 10% - 20% out of territory requested lead and part of this program. This is the technology we face and out of our control.

All leads must have the following criteria or can be returned for a replacement lead.


• an accurate point of contact as per the application details, or a representative of the applicant, who had prior knowledge of the application being submitted in their behalf

• an accurate email or an accurate telephone number for phone call follow up or text messaging applications

• applicant must be a legal resident of Canada

• applicant must be at the age of majority in the province of residence

• applicant must receive a minimum of $2,000/month in income

• applicant must be working for 90 days or if they are retired have provable income from them/spouse

• applicant must have a driver’s license


For a lead return, simply send back the exact lead as received within 48 hours (maximum of 72 hours without exception) with an explanation of the details for the return, and it will be reviewed. If the lead return is accepted, you will be notified and the lead will be replaced.

Lead generation solutions will only yield successful results if the appropriate initiatives are in place to value the relationship upon its inception.

A marketing campaign infrastructure needs to be set in place by the management + the sales team for the sustenance of the lead and not its abandonment. Seems simple but it is not. Budgets go into attracting new customers, while the ultimately more important task of nourishing the lead gets a lower glamour rating.

The key is to engage the prospect and reward their intent and consent. This is a significant proposition to the value creation, as not every single potential lead will concede the immediacy of a sale. Hit them with multiple messages via email and text over a time period with different trigger points if initial contact does not lead to a sale.

Offering a consistently vivid experience with your brand is something that a competitor cannot match. With a well-orchestrated program to cultivate business, the result will be an increase in conversion and retention and ROI will soar.


• [FNAME] - Your previous request for a car loan

• [FNAME] - Trade in your car for cash or use as a deposit towards the purchase of a new car

• [FNAME] - $0 Down Payments available towards the purchase of a car

• [FNAME] - Any credit car loans + low interest

• [FNAME] - Over 100+ Cars, Trucks + SUV's in our inventory ... take a look

• [FNAME] - No hassle car loans

• [FNAME] - Meet with us about a car in our inventory + get a $50 Gasoline Gift Card

• [FNAME] - $500 in Free Gasoline when you buy a car with us

We are a Canadian company with a delicious appetite.

Our agency has delivered well over 5,000,000+ leads to clients in multiple verticals, growing our partners footprints and increasing their company revenues. Our impact translates key performance indicators into actionable results that align with business objectives and achieve expected outcomes or we correct any unsatisfactory results.

The vision behind our work is distinct and clear. The formula is simple at its core; create and implement the marketing initiative and match that effort with follow through that will craft a long-term relationship with our client. Indicative of our portfolio, it will not materialize with the same cookie-cutter accession that a typical lead provider will take.

Our company edict is driven by a commitment to position the dealership judiciously for growth and profit with trust, etiquette, protocol and transparency.

At cmi Media, we do not underestimate the power of the smallest actions, and we do things the right way the first time.

Contact our agency and begin a conversation with our team pertaining to lead generation solutions and emerging marketing initiatives to identify and acquire active subprime car buyers exclusively for your dealership.